Amplifica team

About us

We were born to make
your e-commerce grow

Since 2019 running the logistics of Chile's best sellers.

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Our story

The story of Amplifica

Seven years building the logistics infrastructure Chilean e-commerce needed.

Amplifica operations
2019
The Idea

In the middle of the social unrest we saw an opportunity: Chilean e-commerce needed real logistics infrastructure. We were born from that conviction.

2020
Incorporation and first Dark Store

We founded Amplifica and opened our first dark store in Santiago, when the world was learning to buy online and retailers were racing to adapt.

2021
Growth and Dark Store network

We expanded our network of micro-warehouses to strategic points, cutting delivery times to hours in the highest order-density zones.

2022–2023
Digital omnichannel

We launched our own OMS and integrated marketplaces, online stores and social networks into a single dashboard. The operation became fully omnichannel.

2024–2025
Fullcommerce leaders

We became the logistics partner of over 120 leading brands in Chile and processed our first million orders shipped on time.

2026
Turbo by Amplifica

We launched Turbo: same-day delivery from our store network, and scaled the OMS/WMS software to operate at another level.

The team

Meet the founders

Four founders, one obsession: that logistics is never the limit of your business.

José Antonio Carvallo
José Antonio Carvallo
CEO & Co-founder

Leads Amplifica's vision and strategy. Serial entrepreneur focused on operations and technology applied to e-commerce.

Osvaldo Salinas
Osvaldo Salinas
COO & Co-founder

Designs and optimizes every operational process. Expert in logistics and managing high-performance teams under pressure.

Felipe Illanes
Felipe Illanes
CRO & Co-founder

Leads growth and client relationships. Specialist in B2B sales and expansion strategies for logistics startups.

Cristóbal Alegría
Cristóbal Alegría
CTO & Co-founder

Architect of the tech stack: OMS, WMS and integrations. Full stack and passionate about automating complex flows.

Amplifica operations

The operation

Over 1 million orders.
Each one, on time

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Culture

How we work

The principles that guide every decision, every dispatch, every conversation.

Empaticity

We understand your business before proposing any solution.

All Revolutions

We change how commerce moves in Chile, order by order.

Cruise Speed

Constant speed. Without burning out, without slowing down, without excuses.

Honesty Partners

We're honest even when it hurts. Your trust is our capital.

Fun for Everyone

Work done well can also be enjoyable.

Good Company

We build a place where people genuinely want to be.

Clients

Brands that trust Amplifica

From growing DTC brands to sellers with thousands of monthly orders.

Eterna Nutrition
Fuel
Extra Life
Exclusive
Manabu
Basics
Tere Gott
Boqa
Mute
Nuva Skin
Ortomolecular
Rebel

Ready to operate
at another level?

Book a demo